How To Transform Your Organisation From Transactional To Buyer-Centric With Andrea Davey

by Felix Krueger

We catch up with Andrea Davey who is the CEO of Scout Talent Recruitment.

These are some of the questions we're discussing:

  • How has the pandemic impacted your ability to source high calibre sales talent?
  • What are some of the strategies companies use to deal with this talent shortage?
  • What is your advice for building a culture that is customer-centric and not just transactional in nature from a sales perspective? How do you achieve that in your business?
  • How do you make it actionable for your sales force to live those values?
  • How do you leverage market-facing teams to gain a better understanding of your customers and the market that you're dealing with?
  • How do you make sure that there are no silos within your organisation and there's an exchange going on that benefits your customers?
  • How do you strike a balance between short-term revenue goals and long-term strategic goals?
  • What would be your advice for other CEOs who want to build better relationships with the commercial leadership team?

Here are some of the resources referenced in this episode.

Where to find The State of Sales Enablement:

Connect with Felix Krueger on social media:


Coaching, Interview, Podcast, Sales Process, The State of Sales Enablement Leadership, Video

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