Learning Experience:
The Building Blocks of Sales Enablement
The ultimate Sales Enablement eLearning resource based on the best-selling book by Mike Kunkle.
Master the art and science of Sales Enablement. This holistic and actionable eLearning resource will provide you with the foundational knowledge required to transform your sales organisation and drive strategic sales effectiveness improvements.
Learning Experience:
The Building Blocks of Sales Enablement
The ultimate sales enablement learning experience based on the best-selling book by Mike Kunkle.
This self-paced learning experience will provide you with the knowledge and guidance required to fast-track the sales enablement maturity levels of your organization and your career.
"The Building Blocks of Sales Enablement is by far the most robust, clear, helpful, and effective framework I’ve seen out there. The proof is also in the pudding as I’ve seen my career soar. My impact and influence grew within my company and ultimately a promotion was offered to me in the form of a role recognising me as the most senior Sales Enablement Manager within my firm. I would recommend the Building Blocks to any Sales Enablement practitioner, starting off or seasoned alike."
- ALEXANDRE AUDI - SENIOR SALES ENABLEMENT STRATEGY MANAGER AT MAERSK
Individuals and teams from leading B2B organizations have used the Building Blocks of Sales Enablement learning experience to guide their journey to enablement mastery:
Fast-track your organization's
sales enablement maturity levels
How the building blocks fast-track your enablement journey
Video Lessons
Video training on the frameworks that will take your organization's sales effectiveness to the next level
Support Content
Templates, quizzes, and cheat sheets designed to reinforce learning and support real-world application
Coaching
Weekly group coaching calls for personalized advice and content reinforcement tailored to your individual situation
Community
Connect with other Builders that have embarked on their journey to Sales Enablement mastery
About The Building Blocks of Sales Enablement framework
"The Building Blocks of Sales Enablement is rooted in a deep understanding of the messy reality that confronts today's sales enablement leaders: complex, interdependent systems that govern today's modern commercial organization, and the chaos that is the customer buying experience. Mike Kunkle's intimate understanding of these dynamics delivers a clear and actionable framework that will propel growth for all revenue leaders."
- Nick Toman, Co-author of The Challenger Customer and The Effortless Experience, and President of SBI Growth Advisory
"The Building Blocks of Sales Enablement is rooted in a deep understanding of the messy reality that confronts today's sales enablement leaders: complex, interdependent systems that govern today's modern commercial organization, and the chaos that is the customer buying experience. Mike Kunkle's intimate understanding of these dynamics delivers a clear and actionable framework that will propel growth for all revenue leaders."
- Nick Toman, Co-author of The Challenger Customer and The Effortless Experience, and President of SBI Growth Advisory
What's inside
The Building Blocks of Sales Enablement learning experience?
All lessons are included in a membership.
Sales Enablement Definition
Understand the holistic definition of sales enablement that will supercharge your stakeholder alignment
Sales Enablement Limits
Understand what you can and cannot change and the environment needed for sales enablement to thrive
Finding Your Sales Enablement "Why"
Build resilience by establishing why it's worth embarking on the journey to sales enablement mastery
Sales Enablement Audits
How to audit existing sales enablement efforts and understand your organization's maturity levels
Enablement
Charter
How to formalize a strategic sales enablement plan with a pipeline of high-impact initiatives
Measuring
Success
How to measure sales enablement efforts, ensure ongoing optimization and prove impact
Stakeholder Management
How to ensure ongoing strategic alignment and effective communication across the organization
Buyer
Acumen
How to ensure your sales team understands your buyers better than anybody else in market
Sales
Process
How to develop a high-impact sales process that is aligned with the buyer journey
Sales
Methodology
How to find optimize your sales methodology or introduce one from scratch
Sales Analytics and Metrics
Understand the measurement required to manage sales effectiveness
Sales Manager Enablement
How to empower front-line sales managers to drive sustainable sales performance
Sales
Compensation
How to create a compensation structure that motivates and incentivises the right seller behaviours
Sales
Hiring
How to design a sales hiring process that eliminates unpleasant surprises
Sales
On-Boarding
How to design a performance-oriented onboarding program that sets sellers up for success
Sales
Training
How to effectively introduce the knowledge and skills required to set your sales team up for success
Sales
Coaching
How to create a scalable coaching culture that guides your reps to sales mastery
Sales
Support Services
How to create infrastructure for the most common sales support use cases
Sales
Support Content
How to identify and create content that supports sellers during the sales process
Buyer Engagement Content
How to map and create truly useful content that reduces friction during the hybrid buyer journey
Sales Technology and Tools
How to source and implement SalesTech that supports operational efficiency and sales results at scale
Performance Consulting
How to leverage the principles of performance consulting to maximise sales enablement impact
The Future of Enablement
Understand the trends and predictions that will help you plan your future career moves
Ongoing Execution and Alignment
How to make sure your stakeholders are aligned so the execution of your sales enablement gains momentum
Preview Clips
Do you want to find out what the fuss is all about? Here are some preview clips of lessons included:
Preview Clip: Sales Analytics and Metrics
Data is the oil of the 21st century and an invaluable source of truth for sales enablement when it comes to analysing and optimising sales performance. This video is a preview of the Sales Analytics and Metrics lesson.
Preview Clip: Stakeholder Alignment
Enablers can do anything, but they can't do everything. This is why stakeholder alignment is crucial for any sales enablement leader aiming to maximise business impact. This is a preview of the Stakeholder Alignment lesson.
Preview Clip: Buyer Acumen
Buyers want sellers to understand them and unfortunately, most sellers keep on falling short. This is a preview of the Buyer Acumen lesson which discusses arguably the most important sales enablement building block.
Preview Clip: Sales Training
Sales enablement is not just sales training. Nonetheless, sales training remains one of the key performance levers for any enablement team. This video offers a preview of the Sales Training lesson.
Preview Clip: Sales Manager Enablement
This is a preview of the Sales Manager Enablement lesson which breaks down the 20 components of the sales management system that is designed to effectively support Enablement's most important allies.
And more content added monthly...
Access all lessons with an individual or corporate membership.
Plus you'll receive the following exclusive perks:
Group coaching sessions
Access to
future content
A free copy of The Building Blocks of Sales Enablement book
Access to the private community
Template downloads
Quizzes
Results achieved by
The Building Blocks of Sales Enablement framework
$398m
accretive revenue increase in one year from final project completion.
Enterprise
Public
B2B Financial Services
+11%
average profitability per sales rep in 4 months
Mid-Market
Private
Manufacturer
+47%
sales per rep in 9 months
SMB
Private
SaaS
Meet the Building Blocks Mentors
Felix Krueger
Building Blocks Mentor
Over the last 15 years, Felix has worked as an in-house enablement leader and consultant with some of the most recognised brands in B2B. Today he is the host of The State of Sales Enablement podcast and the CEO of Sales Enablement consulting firm FFWD.
Mike Kunkle
Building Blocks Mentor
Mike Kunkle is a highly-respected sales transformation architect, internationally-recognized sales training and sales enablement expert, and the author of The Building Blocks of Sales Enablement. Mike also works as the Vice President of Sales Effectiveness Services at SPARXiQ.
Membership Pricing
Individual Premium Membership
USD $1,695/year
Corporate Premium Membership
(up to 5 seats)
USD $6,295/year
or
"The Building Blocks of Sales Enablement is by far the most robust, clear, helpful, and effective framework I’ve seen out there. The proof is also in the pudding as I’ve seen my career soar. My impact and influence grew within my company and ultimately a promotion was offered to me in the form of a role recognising me as the most senior Sales Enablement Manager within my firm. I would recommend the Building Blocks to any Sales Enablement practitioner, starting off or seasoned alike."
- Alexandre audi - senior sales enablement strategy manager at maersk
"The Building Blocks of Sales Enablement learning experience is the most comprehensive, thoughtful and actionable resources I’ve engaged with in a long time."
- devon mcdermott - Head of Enablement at dandy
"When I signed up for this course, I was looking to expand my strategic frameworks and resources, building upon my real-world experience leading Affirm's enablement function. And the course delivered above and beyond - It delves deep into strategic methodologies, offering invaluable resources and real-world examples to help you supercharge your enablement programs."
- Elissa Carroll - Senior Director Revenue Programs and Enablement at affirm
"I am absolutely in love with all the supportive content, fun quizzes, and on-demand videos! My amazing mentors, massive thank you for the opportunity to learn from the best professionals in the field and for these high-quality, handy materials which helped me to understand where I am at right now and what my action plan is!"
- Tetiana Vereitina - Sales Enablement Lead at Rallyware
"Imagine being able to pick the brains of both Felix Krueger AND Mike Kunkle! Seriously, if you want to make an investment in you and your career, consider joining us! After one group coaching call, my mind is swimming, yet have a starting point and can continue to get coaching each week to discuss progress!"
- Steve Shorey - Global Sales Enablement Leader at Thales Digital Identity & Security
The Enablement Impact Guarantee
If you don't believe that you receive all the resources you need to achieve your enablement goals, we offer full refunds within 30 days. No matter if it's 29 minutes or 29 days after you sign up.
Frequently Asked Questions
The Building Blocks of Sales Enablement Learning Experience is for anyone who wants to maximize their chance of success in roles and careers related to Sales Enablement. Use cases include:
Senior Enablement Leaders - Stay up to date with the latest best practices, take your strategy to the next level, and upskill your Enablement team. (volume discounts are available!)
Enablement Managers - Prepare for stepping up into leadership roles by delivering true business impact.
Job-Seeking Enablers - Upgrade your skillset, receive guidance in navigating your job hunt, and network. (job-seekers receive a 50% discount. Please contact us via the chat feature to see if your qualify)
Sales Leaders - Understand all opportunities that come with introducing a Sales Enablement function.
Please note that representatives from technology vendors and consultants are required to sign an NDA and might not qualify to join group coaching sessions.
There are two major differences:
1) The Building Blocks of Sales Enablement Learning Experience utilizes a proven framework that has been developed, implemented and refined over the last +30 years.
2) The optional group coaching sessions offer personalized learning and implementation guidance.
Most members have successfully funded access to this resource through their employers. Please consider using this approval letter template if you're unsure or use the chat functionality on this page to request personalized input.
Yes, The Building Blocks of Sales Enablement Learning Experience is fully self-paced. That means you can watch the video content and join the optional group coaching sessions whenever you like.
The Building Blocks of Sales Enablement have been featured in leading business publications:
