We catch up with Matthew Dean who is responsible for enabling Docusign's sales team during a hypergrowth phase fuelled by the pandemic. He'll share how he made the transition from sales director to sales enabler, the top content formats supporting remote sales, and his tips for navigating sales enablement in a global business.
Here are some of the resources referenced in this episode.
Sales Enablement Society (SES) - https://www.sesociety.org/
Effective Sales Enablement - https://www.amazon.com/Effective-Sales-Enablement-collaborative-marketing/dp/0749483644
Sales Development Playbook - https://www.amazon.com.au/Sales-Development-Playbook-Repeatable-Accelerate/dp/0692622039
Sales Gravy Podcast - https://salesgravy.com/podcasts/
Brought to you by Krueger Marketing: Free Content-Enabled Sales training - thestateofenablement.com/content
Connect with Matthew Dean online: https://www.linkedin.com/in/4mattdean/
Connect with Felix Krueger online: https://www.linkedin.com/in/hfkrueger/
Where to find The State of Sales Enablement:
Website (subscriber exclusives can be found here) - http://thestateofsalesenablement.com/
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