High Impact Go-To-Market Strategies with Rod Moynihan

by Felix Krueger

Our guest is a household name in the APAC region. Over the last 20 years, he has led go-to-market teams of large technology brands such as Hewlett-Packard, Salesforce, SAP, Microsoft and Zendesk.

In this episode, Rod Moynihan, Director and Head of Growth at BAC Partners, shares insights on what it takes to be strategic in scaling revenue.

These are some of the questions we're discussing:

  • What impact has COVID19 had on companies in Australia?
  • How did you go about designing a sales process that is effective and continues to improve?
  • As a sales leader, how can you make sure that the sales process improves over time?
  • What are the key differences in the way US buyers interact with sales teams versus Australian buyers?
  • What is your advice to leaders of sales organisations in building their tech stack?
  • What are the considerations to make to ensure that the technology truly adds value to their sales process?
  • When hiring salespeople, what are the traits that you are looking for?
  • How do you approach coaching to make sure that salespeople continue to develop their skills during their tenure?
  • What is the difference between salespeople relying on digital engagement vs. building a relationship with your buyer?
  • What is your advice to the next generation of commercial leaders in the Australian markets working for American companies to interact with their head offices and leverage those resources overseas?

Here are some of the resources referenced in this episode.

Where to find The State of Sales Enablement:

Connect with Felix Krueger on social media:


go-to-market, Interview, Podcast, sales coaching, sales hiring, sales tech sourcing, strategic scaling, The State of Sales Enablement, Video

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