Effective Stakeholder Management with Devon McDermott | Interview

by Felix Krueger

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When it comes to strategic sales enablement skills, effective stakeholder management is a superpower that is key to alignment... and ultimately success.

Our guest in this week's episode has been an extremely successful enabler throughout her career which is why I can't wait to share her tips for effective stakeholder management with you.

Please welcome the VP, Enablement & Learning and Development at Persado and my co-host of This Month in Sales Enablement, Devon McDermott!

These are some of the questions we're discussing:

  • What is your definition of stakeholder management? Why does it matter so much in the sales enablement context?
  • What does the stakeholder landscape typically look like on both ends of the scale? Who are the key stakeholders for enablement?
  • Where would it make sense for a sales leader to focus most?
  • What are some of the other channels you can utilise to maintain that alignment across the broader stakeholder group within the organisation?
  • How would you say your approach to stakeholder management has evolved throughout your career? What were some of the key learnings along the way?
  • Do you have any advice on how you can train your stakeholder management muscle
  • What are key principles one should follow when you try to manage your stakeholder management successfully?
  • How methodical are you with trying to create that understanding within your team?
  • How do you communicate the great work that you are doing to ELT? What sort of metrics do you focus on?

Here are some of the resources referenced in this episode.

Where to find The State of Sales Enablement:

Connect with Felix Krueger on social media:


Interview, Podcast, sales enablement, sales leaders, stakeholder management, The State of Sales Enablement

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