Launching Sales Teams with Vince Zappula | Interview

by Felix Krueger

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There comes a time when growing start-ups need to get serious about their investment in sales. Our guest in this week's episode is a fractional CRO who works with start-ups to build sales teams from scratch and enables them to drive growth. In our conversation, he shared how he approaches the challenge of starting with a blank slate, common misconceptions about building a sales team, and how he goes about finding the right talent. Please welcome Vince Zappula. 

Here are some of the questions we cover:

  • What sort of businesses do you build sales teams for?
  • What are typically the steps you take to go from no sales team to high performing sales team.
  • What are typical misconceptions about building a sales team?
  • How easy or hard is it to find good sales talent in the markets you operate in? 
  • How do you ensure technical skills and cultural fit when hiring for sales roles?

Here are some of the resources referenced in this episode:

Where to find The State of Sales Enablement:

Connect with Felix Krueger on social media:

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