Enablement's business impact remains a hot topic in the wake of mass layoffs in the technology sector. So who better to interview on this topic than an enablement leader that has consistently been able to collaborate with senior executive stakeholders to achieve truly strategic enablement outcomes? In our conversation we talked about common reasons for enablement lay-offs, the differences between operational and strategic enablement, and which metrics enablers should truly care about to avoid seeing that dreaded "so what?" face of the Chief Revenue Officer. Please welcome the Senior Director of Global Revenue Enablement at Userzoom, Kunal Pandya.
Here are some of the questions we tackle:
- What was the key reasoning behind the Enablement layoffs you've recently encountered?
- What are the key differences between operational Enablement and strategic Enablement?
- What are the north star metrics strategic Enablement teams pursue?
- What can Enablers do immediately to increase their business impact? Which skillsets should Enablers aim to develop in the long term?
Here are some of the resources referenced in this episode:
Connect with Kunal Pandya on LinkedIn: https://www.linkedin.com/in/kunalpandya/
Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/
Where to find The State of Sales Enablement:
Website - http://thestateofsalesenablement.com/
LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/
Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853
Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g