There are few people that can claim that they have shaped a global business trend in a meaningful way.
Robert Rose has been an advocate for content marketing before it had a name and ultimately became one of the key influencers in driving a fundamental mindset shift as a co-founder of the Content Marketing Institute.
I caught up with him in this episode to talk about the ugly truth of sales and marketing alignment, the topics that should be discussed in joint meetings, and why it's time to get serious about sales enablement technology.
Here are some of the resources referenced in this episode.
Content Marketing Institute (CMI) - https://contentmarketinginstitute.com/
The Content Advisory - https://contentadvisory.net/
Free Content-Enabled Sales training - thestateofenablement.com/content
Connect with Robert Rose on LinkedIn: https://www.linkedin.com/in/robrose/
... or on Twitter: https://twitter.com/Robert_Rose
Connect with Felix Krueger online: https://www.linkedin.com/in/hfkrueger/
Where to find The State of Sales Enablement:
Website (subscriber exclusives can be found here) - http://thestateofsalesenablement.com/