Executive Briefing: The State of Sales Enablement
This open-source analysis discusses trends, benchmarks and best practices based on high-quality data sources. Watch this 12-minute video now for actionable insights to help your revenue team effectively tackle challenges and leverage opportunities
Sources
McKinsey
McKinsey B2B Pulse
https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/survey-global-b2b-decision-maker-response-to-covid-19-crisis
Gartner
5 Ways the Future of B2B Buying Will Rewrite the Rules of Effective Selling
https://www.gartner.com/en/sales/trends/b2b-buying-trends-rewriting-effective-selling
LinkedIn
State of Sales, 2021
https://business.linkedin.com/sales-solutions/cx/20/08/the-state-of-sales-in-australia
Sales Enablement Pro
State of Sales Enablement Report 2021
https://salesenablement.pro/expertise/state-of-sales-enablement-report-2021/
Miller Heiman Group
Fifth Annual Sales Enablement Study
https://www.millerheimangroup.com/au/resources/resource/fifth-annual-sales-enablement-study/
Salesforce
State of the Connected Customer
https://www.salesforce.com/au/resources/research-reports/state-of-the-connected-customer/
Gartner
How to Market to B2B Technology Buyers
https://www.gartner.com/smarterwithgartner/how-to-market-to-b2b-technology-buyers
Gartner
CEO and Senior Business Executive Survey
https://www.gartner.com/smarterwithgartner/ceos-see-growth-in-2021-marked-by-3-shifts
McKinsey
By the numbers: What drives sales-growth outperformance
https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/by-the-numbers-what-drives-sales-growth-outperformance
Sales Enablement Collective
Sales Enablement Salary Survey 2021
https://salesenablementcollective.com/sales-enablement-salary-survey-2021-download-the-report/
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