7 steps to maximizing Enablement's business impact

Connect with Felix Krueger and Mike Kunkle on LinkedIn.


Q: Are you seeing CFOs playing a more prominent role in terms of realising the value of enablement? Especially in the current economic climate, where CFOs are wielding the axe.

A: Yes, CFOs should be highly engaged with the Enablement function if you manage to correlate Enablement activity (leading indicator) to sales productivity and sales velocity (lagging indicators). As soon as you're able to use metrics to showcase this correlation, the conversation with the CFO will be a simple one: "Invest in Enablement if you want these metrics to improve. Cut budgets if you want these metrics to decline."

Q: Can you please add that stat from CSO insights here?

A: "As in other studies we’ve done, this year’s enablement study found that sales process and sales methodology adoption rates above 75% resulted in above-average gains for revenue plan attainment, quota attainment, and win rates, with a big boost at adoption rates bigger than 90%." - CSO Insights 2019 Sales Enablement Report (page 32)

Q: Should you do a different charter for sales enablement and partner channel enablement?

A: It depends on stakeholder overlap between these two areas. If there is little overlap, you'll want to use individual charters to create transparency and alignmenet across both stakeholder groups. If there is a lot of overlap, save yourself time and effort and combine both of them in one charter.

Q: Can you repeat the definition of the Sales Enablement charter?

A: A charter by definition is the grant of authority or rights. In the context of sales enablement, it is a document that acts as a contract between the senior executive sponsor, key stakeholders and the sales enablement owner, detailing objectives, scope, stakeholders, responsibilities, and more. 

Q: Can you share a specific example of one of the Force Field Analysis completed?

A: Please refer to slide 40 of the webinar slides.

Q: Would you say phase 1, phase 2 should correlate with each block or lever?

A: It depends on the outcome of your initial analysis. Generally speaking it makes sense to prioritize initiatives that achieve the biggest impact with the least amount of effort. This could include multiple initiatives focused on the same building block. I never recommend focusing on more than three initiatives at once, no matter how well-resourced your team is.

Q: Is Frank Kunkle a Dachshund? 

A: Yes, the breed is called Enablement Dachshund to be precise! 

The Building Blocks of Sales Enablement Learning Experience

Receive guidance in learning and implementing the Building Blocks of Sales Enablement framework to accelerate your journey to mastery and business impact.

We still have 6 out of 10 individual membership spots left in February. To receive the last available 25% discount, use the coupon code FEB25 on the checkout page.

ATTENTION JOB SEEKERS: Any verified job seekers that want to use this resource to upskill and coaching to support their job hunt receive a 50% discount. Contact Felix Krueger to confirm if you qualify or share this offer with anybody you know affected by the recent lay-offs. 


Gain the knowledge required for Sales Enablement mastery

with +4 hours of
video content, curated resources, quizzes


Receive expert guidance and learn with other Enablers

with group coaching calls and access to a growing community


Implement a high-impact Enablement approach

with dedicated video lessons, templates, and expert guidance

Membership Pricing

  • Access to all video lessons (+4h of content)
  • Template downloads
  • Quizzes
  • Access to all new content added
  • Weekly group coaching calls (optional)
  • Access to the building blocks community
  • A free copy of The Building Blocks of Sales Enablement book
  • 30 day refund policy

Individual Premium Membership

USD $1,695/year


Frequently Asked Questions

Who is The Building Blocks of Sales Enablement Learning Experience for? 

The Building Blocks of Sales Enablement Learning Experience is for anyone who wants to maximize their chance of success in roles and careers related to Sales Enablement. Use cases include: 

Senior Enablement Leaders - Stay up to date with the latest best practices, take your strategy to the next level, and upskill your Enablement team. (volume discounts are available!)

Enablement Managers - Prepare for stepping up into leadership roles by delivering true business impact.

Job-Seeking Enablers - Upgrade your skillset, receive guidance in navigating your job hunt, and network. (job-seekers receive a 50% discount. Please contact us via the chat feature to see if your qualify)

Sales Leaders - Understand all opportunities that come with introducing a Sales Enablement function. 

Please note that representatives from technology vendors and consultants are required to sign an NDA and might not qualify to join group coaching sessions.

What makes this membership different to other learning resources out there? 

There are two major differences:

1) The Building Blocks of Sales Enablement Learning Experience utilizes a proven framework that has been developed, implemented and refined over the last +30 years. 

2) The optional group coaching sessions offer personalized learning and implementation guidance.


Will my employer pay for this membership?

Most members have successfully funded access to this resource through their employers. Please consider using this approval letter template if you're unsure or use the chat functionality on this page to request personalized input.

Is this learning experience self-paced? 

Yes, The Building Blocks of Sales Enablement Learning Experience is fully self-paced. That means you can watch the video content and join the optional group coaching sessions whenever you like. 


The Enablement Impact Guarantee

If you don't believe that you receive all the resources you need to increase your Enablement business impact, we offer full refunds within 30 days. No matter if it's 29 minutes or 29 days after you sign up.