I've witnessed first-hand how tough it can be to be a sales enablement leader in a media company. My friend and former colleague Stewart Heys has mastered his craft and is now managing a team that enables a sales department of 700 at News Corp Australia. In this episode, we spoke about how he goes about ensuring tailored support, how sales conversations have changed during the pandemic, and how he goes about identifying the most valuable market feedback.
Here are some of the resources referenced in this episode.
Sales Enablement Society (SES) - https://www.sesociety.org/
Effective Sales Enablement - https://www.amazon.com/Effective-Sales-Enablement-collaborative-marketing/dp/0749483644
Fanatical Prospecting - https://www.amazon.com.au/Fanatical-Prospecting-Conversations-Leveraging-Telephone-ebook/dp/B01617VD3I
Sales Development Playbook - https://www.amazon.com.au/Sales-Development-Playbook-Repeatable-Accelerate/dp/0692622039
Sales Gravy Podcast - https://salesgravy.com/podcasts/
Brought to you by Krueger Marketing: Free Content-Enabled Sales training - thestateofenablement.com/content
Connect with Stewart Heys online: https://www.linkedin.com/in/stewartheys/
Connect with Felix Krueger online: https://www.linkedin.com/in/hfkrueger/
Where to find The State of Sales Enablement:
Website (subscriber exclusives can be found here) - http://thestateofsalesenablement.com/
LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/
Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853
Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g